Post by account_disabled on Mar 6, 2024 3:45:14 GMT
Emotional factors decisively influence the purchase decision. It is a statement that has been assimilated by the industry for years. But to what extent? in what grade? under what aspects? TheSlogan.com collects a study prepared by the German organization Der emotionale Entscheider that analyzes consumer loyalty from a new perspective. brand loyalty Beyond exclusively analyzing the relationship between loyalty (since 1950, according to NPD Group, consumer loyalty has decreased worldwide by very significant figures) and service provision, the study offers an interesting insight by quantifying the relationship between loyalty and the image projected by both suppliers and sellers. This type of methodology is especially useful in industries, such as the automotive industry, that are seeing continued declines in brand loyalty. According to the research published by TheSlogan.com, "the study estIn descending order, the keys of a supplier according to customers are: Product/service quality (69%); Price/conditions ratio (60%); Service (38%); and geographic proximity/familiarity.
On the other hand, issues that have traditionally been considered essential, such as innovation capacity and image/brand, are perceived in the study as less influential (only a scant 7% on average). CUSTOMERS. Regarding the relationship between client and company, on the other hand, price is not decisive. 70% of the customers questioned point out satisfaction first and 30% mention the image when asked about loyalty to a Industry Email List brand. These are responses that differ greatly from those reported by suppliers. MarketingDirecto.com echoes the Cars Online 2006 study, which indicates that "only 57% of Germans would buy a car from the brand of their current vehicle again." Among the reasons for this change, the Cars Online 2006 study carried out by Cap Gemini points out that speed is one of the key values in the relationship between manufacturers and sellers, and customers. « 82% of Germans surveyed expect their emails to be responded to within 24 hours. In China however it is more extreme. “The Chinese expect a response from the dealer or manufacturer in less than an hour.
In both cases, certain deficiencies in the service provided inevitably cause a negative image of the company and a low emotional connection between client-suppliers and the company. And, according to the same study, only a third of customers who declare themselves very satisfied with the service provided say that they have little emotional attachment to that company. Conclusions? Quality and fidelity are terms that go hand in hand. The study is part of the 2006 Excellence Barometer (ExBa) carried out by the Forum! institute. Market Research (Forum! Marktforschung) and the German Association for Quality (Deutsche Gesellschaft für Qualität).Obama's web 2.0 strategy has had numerous replicas around the world. Perhaps the most significant is the one undertaken by the Chinese communist leaders, who last September launched an online fan club and gained 105,000 followers of the 'fan page' of the Chinese president, Hu Jintao, in less than a week. But Obama has managed to go further with Barack Yourself, with the Flickr group with messages to Obama or with the Change.
On the other hand, issues that have traditionally been considered essential, such as innovation capacity and image/brand, are perceived in the study as less influential (only a scant 7% on average). CUSTOMERS. Regarding the relationship between client and company, on the other hand, price is not decisive. 70% of the customers questioned point out satisfaction first and 30% mention the image when asked about loyalty to a Industry Email List brand. These are responses that differ greatly from those reported by suppliers. MarketingDirecto.com echoes the Cars Online 2006 study, which indicates that "only 57% of Germans would buy a car from the brand of their current vehicle again." Among the reasons for this change, the Cars Online 2006 study carried out by Cap Gemini points out that speed is one of the key values in the relationship between manufacturers and sellers, and customers. « 82% of Germans surveyed expect their emails to be responded to within 24 hours. In China however it is more extreme. “The Chinese expect a response from the dealer or manufacturer in less than an hour.
In both cases, certain deficiencies in the service provided inevitably cause a negative image of the company and a low emotional connection between client-suppliers and the company. And, according to the same study, only a third of customers who declare themselves very satisfied with the service provided say that they have little emotional attachment to that company. Conclusions? Quality and fidelity are terms that go hand in hand. The study is part of the 2006 Excellence Barometer (ExBa) carried out by the Forum! institute. Market Research (Forum! Marktforschung) and the German Association for Quality (Deutsche Gesellschaft für Qualität).Obama's web 2.0 strategy has had numerous replicas around the world. Perhaps the most significant is the one undertaken by the Chinese communist leaders, who last September launched an online fan club and gained 105,000 followers of the 'fan page' of the Chinese president, Hu Jintao, in less than a week. But Obama has managed to go further with Barack Yourself, with the Flickr group with messages to Obama or with the Change.