Post by account_disabled on Feb 27, 2024 6:31:44 GMT
We also mentioned them in passing when we talked to you about the digital trends of 2020, but we are sure that in your wanderings on and offline, for personal reasons or for work, you will certainly have come across the new word of the year: podcasts . Last year the Pulitzer Prize for audio investigations was introduced and at the beginning of 2020 the birth (still not materialised) of the podcast Oscars was announced. In short, everyone talks about them, many listen to them and still few do them: the perfect combination to successfully enter a sector that promises to be the new frontier of storytelling . Or at least the sound one. If it's still not clear to you what they are and you want to better understand their communication and marketing potential, this is the article for you.
What are podcasts…(in summary) The word podcast is the fusion of two English Panama mobile number list terms: -cast which means "to spread, spread" and is also at the base (or rather, at the tail) of other words in common use, such as broadcast , or "to transmit"; and pod - literally "pod" - which recalls, not surprisingly, the iPod, Apple's MP3 player on which it is possible to listen to audio files. It is often said that radio and podcast are brothers , or cousins, and recently I happened to hear the podcast referred to as the "cinema of radio" or the heir to the radio drama of the past. But here we already get into the contents. Before this, it is necessary to underline, in fact, that although radio and podcasts are related - you decide the degree - they do not share precisely the same DNA because at the basis of one and the other there are two very different technologies .
Podcasts and branded podcasts For radio, these are essentially electromagnetic and ether signals which, with the right devices, allow the transmitter to transmit and the listener to listen via radio frequencies. The podcast, on the contrary, is an audio file that uses a hardware space, the server, to be "recalled" and made accessible via RSS feed , a kind of library in which the files are loaded and updated. In the first case it is, in a nutshell, a continuous and linear flow of sounds (with a prevalence of music, speech, or a mix of both depending on the type of radio, a topic which we will not dwell on here); in the second case it is instead a content concluded in itself. And here we have come to the most important distinction between the two cousins/brothers and which is also good to keep in mind when it comes to branded podcasts: use .
What are podcasts…(in summary) The word podcast is the fusion of two English Panama mobile number list terms: -cast which means "to spread, spread" and is also at the base (or rather, at the tail) of other words in common use, such as broadcast , or "to transmit"; and pod - literally "pod" - which recalls, not surprisingly, the iPod, Apple's MP3 player on which it is possible to listen to audio files. It is often said that radio and podcast are brothers , or cousins, and recently I happened to hear the podcast referred to as the "cinema of radio" or the heir to the radio drama of the past. But here we already get into the contents. Before this, it is necessary to underline, in fact, that although radio and podcasts are related - you decide the degree - they do not share precisely the same DNA because at the basis of one and the other there are two very different technologies .
Podcasts and branded podcasts For radio, these are essentially electromagnetic and ether signals which, with the right devices, allow the transmitter to transmit and the listener to listen via radio frequencies. The podcast, on the contrary, is an audio file that uses a hardware space, the server, to be "recalled" and made accessible via RSS feed , a kind of library in which the files are loaded and updated. In the first case it is, in a nutshell, a continuous and linear flow of sounds (with a prevalence of music, speech, or a mix of both depending on the type of radio, a topic which we will not dwell on here); in the second case it is instead a content concluded in itself. And here we have come to the most important distinction between the two cousins/brothers and which is also good to keep in mind when it comes to branded podcasts: use .